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What’s The Difference Between Sweepstakes & Giveaways?

Assuming you’re like most people, you might be wondering what the difference between a sweepstakes and a giveaway is. After all, they both sound like fun ways to get free stuff, right?

Well, actually, there is a big difference between these two types of promotions. Let’s explore the differences between the two.


1. What is a Sweepstakes?

A sweepstake is a type of contest in which participants enter by submitting a form or completing a task. The winner is typically chosen at random from all of the entries. Sweepstakes are often used to promote a product or service, and the prize can be anything from a free product to cash or a trip.


2. What is a Giveaway?

A giveaway is similar to a sweepstakes, but the difference is that participants enter by performing an action, such as sharing a post or following a page. The winner is again chosen at random, but because there are fewer entries in a giveaway, the odds of winning are usually higher.


3. How Are They Different?

So, what’s the difference between sweepstakes and a giveaway? The key difference is in how participants enter. In sweepstakes, entrants submit a form or complete a task, while in a giveaway they perform an action, such as sharing a post or following a page.


4. When Should You Use Each One?

Now that you know the difference between these two types of promotions, you might be wondering when you should use each one. Here are some general guidelines:

– If you want to generate leads: Use a sweepstake. The act of submitting a form or completing a task will give you their contact information, which you can then use for marketing purposes.

– If you want to increase engagement: Use a giveaway. The act of sharing a post or following a page is more likely to get people engaged with your brand.

– If you want more entries: Use a sweepstake. Because participants only have to submit a form or complete a task, you’re likely to get more entries than you would in a giveaway.

– If you want higher-quality entries: Use a giveaway. Because participants have to take action to enter, they’re more likely to be interested in what you’re offering.


5. What Are the Benefits of Each One?

Let’s take a look at some of the benefits of each type of promotion.

Sweepstakes:

– More entries

– Greater reach

– Lower cost

Giveaways:

– Higher engagement

– More targeted entrants

– Higher quality leads


6. How Can You Run a Successful Sweepstakes or Giveaway?

Now that you know the difference between these two types of promotions and the benefits of each, you might be wondering how you can run a successful sweepstakes or giveaway. Here are some tips:

– Choose the right type of promotion for your goals.

– Make sure the prize is something that people actually want.

– Promote the contest through your channels, such as social media or email.

– Make it easy to enter by having a clear call-to-action and providing all the necessary information upfront.

– Choose a winner at random to ensure fairness.

– Follow up with the winner and promote the contest results to create a sense of urgency and encourage people to enter your next contest.

By following these tips, you can run a successful sweepstake or giveaway that helps you reach your goals.


Sweepstakes and giveaways can be a fun way to get free stuff, but there are important distinctions between the two types of promotions. In a sweepstakes, participants submit a form or complete a task, while in a giveaway they perform an action such as sharing a post or following a page. The key difference is how entrants enter. Sweepstakes have more entries, but giveaways have higher-quality leads.

When running either type of promotion, it’s important to keep your goals in mind and choose the right type of contest for your needs. You should also promote the contest through your channels, make it easy to enter, and follow up with the winner. By following these tips, you can run a successful sweepstakes or giveaway that helps you reach your goals.


FAQs:

1. What’s the difference between a sweepstakes and a giveaway?

The key difference is in how participants enter. In sweepstakes, entrants submit a form or complete a task, while in a giveaway they perform an action, such as sharing a post or following a page.

2. When should you use each one?

Sweepstakes are good for generating leads, while giveaways are good for increasing engagement. Giveaways usually have fewer entries than sweepstakes, but the quality of those entries is often higher.

3. How can you run a successful sweepstake or giveaway?

When running either type of promotion, it’s important to keep your goals in mind and choose the right type of contest for your needs. You should also promote the contest through your channels, and make it easy to enter and follow up with the winner. By following these tips, you can run a successful sweepstake or giveaway that helps you reach your goals.